The Mobile phone market is 5 billion strong around the world and an estimated 51 million plus in the USA alone are using mobile internet via mobile devices including Mobile Smartphones and tablets.

What are the three things most people will not leave at home each day. Wallet (Purse), Car/house keys, and Mobile phone.  Its not a matter whether or not the local business owner will participate in the Mobile arena but when will he participate, now or later?

If an advertising executive had set out to create the perfect marketing and advertising tool, he or she could hardly have come up with something more superior than the mobile phone. The mobile phone is within reach of its owner almost twenty-four hours a day. It can connect the advertiser in a personalized way with the simple push of the button and can become the most effective and analyzable marketing tool ever created. You can send a message get a return call and a close sale all within a minute.

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The ROI with Mobile advertising is greater do to the number of highly specified markets but testing your types of ads still remains a necessity. Testing what type of ads work best for your business, text ads verses Multi messages, click to call or email capture pages. That’s a good place to be for the small to medium sized local business owners,Why? Because advertising costs are low at this time on Mobile platforms. Generally 60%-70% lower we have found. .04 to .10 (cents) text ad (admob) campaigns are not uncommon for keywords that are $1.00 + in adword campaigns. Open rates are much higher too.

Ready for your wallet to go mobile? Using your Smartphone as a mobile wallet will begin to become commonplace as banks, credit card companies and retailers adopt new micro payment technologies. Swipe your Smartphone past a scanner and pay for groceries instantly. Payment comes right out of your bank account or goes onto your credit card. Eventually, vending machines, kiosk, and parking meters will accept mobile micro payments.

Mobile search is still evolving and is not nearly as mature as the online search landscape, meaning things change quickly and often. Choosing a company to run your Mobile advertising campaign becomes more important, they need to be on top of the mobile industry for the best ROI.

More than four out of ten consumers have used their mobile devices to conduct competitive price checks of a retailer’s offering while shopping at the retailer’s. This places intense pressure on retailers to have adequate inventory at a competitive price, and to have those inventory levels and prices available online for consumers to find. Furthermore, bricks-and-mortar retailers have the added burden of having to consider changing the way in which they do business. For instance, they might have to allow their sales staff to“deal” with a purchase-ready consumer who has found a better price from the competitor down the block. This may enable the consumer to complete a transaction in a timelier manner; they do not have to go home, review prices, then make a decision. This can work in a retailers favor by perhaps eliminating a portion of the traffic that is merely window shopping.

Contact us today for a FREE Mobile readiness evaluation plus mobile device screen shots of your site on North American phones.